what we do.
We don't do forestry planning or wax sweet lyrical but we do build integrated memorable brand experiences that deliver tangible results for clients across the globe.
Strategy lies at the heart of everything we do. From Brand Planning to integrated Digital Marketing Programs, we connect the right stories with the right people across the right channels, so they get who you are in your big-picture, take-over the-world, brand building scheme of things
- Brand Strategy
- Brand Architecture
- Brand Positioning
- Brand Management
- Brand Identity
- Brand Communication
- Research & insights
- Naming Strategy
Creativity, passion and a pursuit of excellence runs deep within our blood. We're about finding that intangible sweet spot between creative genuis, disciplined effectiveness and business alignment to create brands that truly come to life.
Aesthetic is always important. But, it's the impact that matters most to us. Think of us as your Creative Profitability Officer. We're about getting to know you, setting the compass and forging a path (coffee in hand) towards whatever you want to achieve.
- Brand Identity
- Brand Guidelines
- Packaging Design
- Corporate Collateral
- Print Design
- Digital Branding
- Interface & Web Design
- Signage & Wayfinding
- Art Direction
From integrated path-to-market grocery branding programs to switched-on social media campaigns, we've got over 18 years of grounded experience plus the the goods you need to take your brand to market.
Our international network of like-minded marketing partners spanning digital marketing, public relations, media buying, photography, media, production and world-class brand planning ensures that whatever you need, wherever you need it we make it happen.
- Brand Communications
- Brand Planning
- Marketing Strategy
- Social Media Strategy
- Digital Marketing
- Content Marketing
- Media Planning & Buying
- Public Relations
- Analytics & Reporting
- Consumer Research
Cara Richardson.Executive Creative Director
Driven by a passion to see other's succeed, Cara draws upon 18 years cross-sector industry experience to deliver sharp strategic insights that get results for clients. As head of Strategic Services her collaborative fluid approach is underpinned by her relentless pursit to push bounds and to look beyond the typical response.
Bryan Micallef.Strategic Account Director
Bryan brings a decade of Advertising experience to Saltree, having worked alongside some of Australia’s favourite brands such as Holden, The Salvation Army, Birds Eye, Village Theme Parks, Realestate.com.au and The Australian Open. Bryan also runs an internationally exhibited and awarded furniture company and enjoys long walks to work with Winnie!
Min Ker.Design Director
Bringing brands and campaigns to life is in Min's blood. Having worked both internationally and interstate, Min has settled in Melbourne to lead the Saltree design team to the next level and we’re always excited by his latest food recommendations (ox tongue, anyone?). With a black coffee in hand, design skills at the ready and tons of experience, Min directs and delivers top notch creative with unbeatable results. His current favourite colour is PMS 9021 ‘Pale Dogwood’.
Marina Rolfe.Strategic Designer
Having worked for clients such as KFC, Thiess, Michael Hill and Telstra, building brands through design, photography and illustration is Marina's driving force at Saltree. Having kicked off her career in Russia, via top agencies in Brisbane and now settling in Melbourne, Marina has a proven track record in creating exceptional work with a touch of class. A talented photographer, Marina's multiple creative outlets extend well beyond the screen — in particular wielding a brush as an accomplished and exhibiting painter.
Gen Lawlor.Digital Producer
With a background in Journalism, Gen’s on-the-pulse skills in digital marketing and social media are second to none. Her natural knack for creative ideas generation, writing and planning with brilliant know-how-hacks for integrating online campaigns, Gen is a leader in producing digital marketing at Saltree. In her spare time, you’ll find Gen cutting up the dance floor swing dancing or shredding the slopes snowboarding.
Rebecca Hoare.Social Media Co-Ordinator
Having studied a Bachelor of Strategic Communications, Rebecca is building brands daily by communicating with wider communities for Saltree's key accounts. A brilliant communicator, she ensures she nurtures relationships and trust with brands. A country girl at heart and a keen gardener, Rebecca is bringing nature to her city home by filling it with as many indoor plants as possible. Being a pop-culture nerd, she is a reliable source for the latest movie or TV series recommendation.
Libby de Souza.Creative Services & Studio Manager
With a background in graphic & product design and illustration, Libby has stepped into the role of Studio Manager at Saltree with an (over)enthusiastic passion for process and people. Having previously worked as Design Lead on Kids Product accounts including Emirates and Jetstar, her eagle-eye attention to detail and a love of collaboration makes Libby a trusted partner driving projects at Saltree. In her spare time, Libby manages a craft club with friends and collects Lego.
Winnie.Team Pat Co-ordinator
As Team Pat Co-ordinator, Winnie brings the golden goodness to the office at Saltree. She loves long walks on the beach with Bryan and hanging around for snacks.
Louise Karch.Name Whisperer & Brand Storyteller
Louise is our NAMEfluencer and epic storyteller. She’s the author of the upcoming NAMEfluence - How to Name Your Brand for Maximum Influence. Louise has named businesses, charities, books, plays, radio shows, choirs and even a church. She’s a recovering comic and Lycra-wearing figure skating champ who combines her Master’s in Education, Accreditation as a Master Professional Coach and award-winning writing to give you a fresh, fun approach to make your naming and storytelling easy and powerful.
get to know us