identity / digital / campaign / illustration / strategy

admyt

Simply smarter parking and a direct Digital Acquisition Strategy drive success for this kickstarter brand.

Admyt’s integrated Brand Identity Design and Direct Response Campaign Strategy embraces direct digital, below-the-line and experiential marketing tactics to target multi-level user groups spanning several continents, and is the sole sales driver for this kickstarter brand.

Within less than a year of launching their new brand design and marketing campaign, admyt was adopted by several major South African shopping centers and achieved their annual target for active users. 

Paper-based parking tickets remain one of the most frustrating pain-points for commercial retail centres. When admyt approached Saltree with a revolutionary ticketless parking solution, they needed an integrated Brand Communications Strategy, Visual Identity Design, Campaign Narrative and Digital Media Marketing Plan to quickly connect their proposition with investors, landlords, and shoppers in multiple countries across the globe. 

After completing admyt’s Positioning Strategy, Tone of Voice, Brand Story & Visual Identity Design, Saltree developed an integrated User Acquisition Campaign Strategy to drive early adoption amongst the brand’s three distinctively diverse stakeholder groups. 

User Journey Mapping of the retail shopper experience was employed to create a 7-point Path-to-Market Strategy utilising a cross selection of ‘on’ and ‘offline’ critical touchpoints where parking could be a pain. 

Outdoor displays and installations invoking witty headlines were deployed throughout major foot traffic areas within retail centres, with marketing further enhanced via on-premise promotional teams, social media marketing, direct response eDMs, co-branded sponsored promotions and trade activations.

Campaign KPIs tailored to admyt’s specific business objectives were regularly reviewed, with bi-monthly reports providing essential Test and Learn performance insights for ongoing management of the brand.

Within months of launching the campaign, admyt was adopted by 10 major South African shopping centers, plus actioned over 50,000 online parking events and achieved their annual target of 5000 active users in less than a year. With success under their belt, admyt got big plans over the next two years.

Work completed.
Research and Analysis, Brand Strategy, Brand Identity Design, Tone of Voice Strategy, Marketing Strategy, Campaign Advertising & Art Direction,  eDM interface design, social media marketing guidelines, digital billboards, merchandise & eMarketing collateral.

See it admyt.com

Admyt’s integrated Direct Response Campaign Strategy embraces direct digital, below-the-line and experiential marketing tactics to target multi-level user groups spanning several continents and is the sole sales driver for this kickstarter brand.

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