identity / digital / packaging / campaign / strategy


Since rebranding, Mayver's has seen a 600% increase in sales in just 3 years.

In 2012, Mayver's faced imminent category deletion from major retailers after being on shelf for more than 10 years.

Mayvers’ comprehensive, integrated brand positioning and communications strategy underpins the successful visual communication program implemented across all products, marketing and communication channels.

Initial exploration and planning uncovered essential insight into the brand’s capability for new and current consumer engagement and was the driver for developing it's highly successful, bespoke redesign approach.

Saltree developed a comprehensive Brand Positioning, Marketing Communications, Influencer Marketing and Packaging Design Strategy aligning directly to the brand’s long-term vision and operational objectives which achieved immediate sales results.

Every touchpoint effectively communicates the Mayver's brand story that naturally wholesome, family goodness lies at the heart of the brand.

Since rebranding, Mayver’s new brand design, packaging design, social media marketing strategy, and influencer marketing strategy is instantly recognisable. Over 21 new products have been accepted by retailers across the globe; sales have increased 1200% from $1.5M to $20M in just five years and the brand has more than 80,000 engaged fans throughout their social media and direct mail networks.

Work completed.
Research and analysis, Brand Strategy, Path-to-Market Grocery Branding, Brand Identity Design, Packaging Design, Website Design, Marketing Strategy, Social Media Marketing, Influencer Marketing, Public Relations (PR), Advertising, Art Direction, Digital Display Advertising, SEM Marketing.

See it

Mayver's has over 80,000 engaged fans across social media networks.

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